Clean Bee

A green cleaning product committed to happy habitats for you and the bees
9 weeks | Student Project


Many people want to make environmentally responsible choices when purchasing cleaning products, but it is confusing to know what product makes a difference while still being an effective cleaner. How might we develop and market a new green cleaning product?


We created a green cleaning product with an appealing brand story that makes it easy for customers to support the environment with their purchase. Unique branding, illustration, and packaging deliver an out of box experience for an e-commerce company, Clean Bee, that connects customers directly to the positive impact their purchase supports.


Product Design



Ink & paper
You shouldn’t have to compromise when deciding between a cleaning product that is safe for both your family and the environment and one that is effective. Clean Bee makes the green choice the easy choice.


Creating Happy Healthy Habitats

Clean Bee Starter Kits come with a refillable glass bottle and concentrated cleaner tablets that are mixed with water to create an all-purpose cleaning solution made from non-toxic ingredients. Additional refills can be purchased online, so customers never have to worry about the impact of tossing single-use plastic spray bottles.
Clean Bee partners with farmers across the country to set aside part of their land for native wildflower habitat—critical for healthy bee populations that are declining worldwide. At the end of the season, flowers are harvested for wildflower extract which is used to create Clean Bee’s four signature scents.
To help create more bee-friendly habitats everywhere, customers receive wildflower seed paper with region-specific wildflower seeds to plant in their own backyards or patios. 

Target Pop-up Display

I expanded the brand experience with a concept for an in-store display to reach additional customers at Target locations. This pop-up was designed to solve a common problem for grocery store shoppers: wiping down germs on shopping cart handles. Clean Bee compostable wipes featuring the selection of wildflower based scents are provided with indulgent graphics to introduce customers to the Clean Bee product range. To direct shoppers to the pop-up's location, I designed a wrap for shopping cart handles and floor graphics.


Survey Research

Before we began our design phase, we did research to help inform our product strategy. We surveyed 55 people about their habits and preferences when purchasing cleaning products and also asked about their personal level of concern for the environment.
While our survey showed that 75% of respondents were worried and anxious about human impacts on the environment, only 21% reported making drastic changes to their lifestyle for the environment. The majority of respondents (45%) said that they only do what they can to reduce their impact when it’s convenient, or (25%) that they want to help but it is confusing to know what the right thing to do is.
Many people are worried about the state of the environment but it can be difficult or confusing to make green lifestyle changes.
Other responses included feeling that the burden to go green should lie on the responsibility of corporations and not individuals, or that individual choices are too small to make a difference. Some responses mentioned feelings of not doing enough or that their individual choices did not matter.
Many felt that the burden to go-green shouldn't rest on the consumer's shoulders.
We also asked what the most important factors people were when deciding what cleaning product to purchase to see how eco-friendly ranked. While it was a consideration for many, the effectiveness, scent, toxicity of ingredients and cost were also priorities.
Effectiveness, scent, ingredients, and affordability were key factors when choosing which cleaning products to buy.
“I do as much as I feel I can to reduce my carbon footprint, including diet and lifestyle, but within some limits.”

“I do a lot and go out of my way but I’m not perfect. I also feel a bit hopeless about it as I feel that personal choices only matter so much and it’s more up to government and big companies to make changes.”

“I want to do the right thing for the environment, but I am often confused on what exactly that is.”
quotes from survey respondents

Additional research

We identified a key market of people more inclined to purchase green cleaning products including 61% of millennials, who tend to care more about leaving smaller carbon footprints and are looking for more sustainable options. Those with growing families also felt like their children were advocating for eco-friendly changes in the home.


Torrie, Age 33

Nurse Practitioner
About: Torrie is a 33-year-old nurse practitioner in Seattle, WA. She is confused about the whole green thing and isn’t sure if green products are worth buying with their higher price tags, but she likes to try out new products. She loves being out in nature and has a small dog which makes it extra important for the cleaning products she uses to be non-toxic.
"I wish there could be something tangible about green cleaning to make me feel like I'm actually making a difference."

Michael, Age 60

Airline Pilot
About: Michael is a 60-year-old airline pilot who has a busy schedule and looks for products that are non-toxic and safe for his family. From traveling over his career, he has seen the environments of places he loves change dramatically due to waste, urbanization, or changing habitats. He reads about sustainability and has heard about bee populations becoming extinct.
"I want to use green cleaning products, but they need to be effective and easy for me to purchase."

summary of key research insights

The state of the environment is on the minds of many consumers, however, going green can be confusing and inconvenient.
Many felt that the burden to go green shouldn't rest on the consumer's shoulders and that corporations need to make changes.
Effectiveness, scent, ingredients, and affordability were key factors when choosing which cleaning products to buy.
More and more people are looking for cleaning products that meet the above requirements and minimize their impact on the environment by reducing waste and using sustainable practices. Based on these findings, we developed the following key pillars to guide our product design.
1) Make it easy and convenient to choose an environmentally friendly cleaner.
2) Use only non-toxic ingredients safe for families and ecosystems.
3) Impact the environment in a positive way and empower the customer to make a difference.


1: Structural sketches

Our objective was to design a structure that would protect the glass bottle during shipping while creating a great unboxing experience. We explored several concepts and found a direction that held the bottle securely and presented the product like a storybook. The side panels and area around the bottle provided opportunities to create graphics that invited customers to be a part of Clean Bee's mission for healthy habitats.

2: Unboxing sketches

To identify key touch points and visualize how we would construct the box and any components, we explored the unboxing experience with a moment map and sketches. Based on these sketches, we built a prototype to test structural integrity and made changes as needed to the construction and overall design. We decided the outer box would be understated with only branded tape to build anticipation for the product reveal upon opening.

3: Dielines & Print Graphics

After building and testing a prototype, we were able to get exact measurements for the graphics. We created dielines and designed the print graphics in Illustrator. Our final prototype was constructed in our school's production lab.

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